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Open Tender

Upgrading your restaurant’s tech stack overnight.

Overview
Open Tender

Open Tender unites point of sale, digital ordering, and loyalty for restaurants under one comprehensive, open source platform.

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Industry
Restaurant Software
Time Frame
2022 - 2024
The Challenge

Open Tender is a restaurant-focused technology company that offers a comprehensive and open-source platform for point of sale, digital ordering, and loyalty services. They specialize in providing solutions for mobile apps, web ordering, kiosk systems, and other related services. In 2022, we met the Open Tender team for the first time and were tasked with designing a UI/UX for a fictional restaurant that would be used to demo their new mobile and web app. We named the restaurant "Open Sesame," a sushi restaurant, and created a robust design system and designed numerous screens across desktop and mobile. In our second project, we were challenged with a complete rebrand of Open Tender and a website redesign that would highlight their new identity.

Our Approach

Our approach to the first project was to create a comprehensive UI/UX design system for Open Sesame that would showcase the capabilities of Open Tender's new web and mobile app. We designed a vast amount of screens for both desktop and mobile devices, ensuring that the user interface was intuitive, user-friendly, and visually appealing. Beyond that, we provided quality assurance (QA) assistance during the final stages of application development, just prior to launch.

For the second project, we focused on rebranding Open Tender and rethinking and reimagining their website. Our approach was to create a more bold, sharp, and out-of-the-box brand identity that would align with Open Tender's innovative platform. We designed a new logo, selected new typography, and chose a color scheme that would differentiate Open Tender from their competitors. Our team also created a website that was an experience, with captivating animations and a storytelling approach to showcase the power of the mobile and web ordering applications.

The Final Point

Our collaboration with Open Tender was a great success. We designed a comprehensive UI/UX system that demonstrated the capabilities of their new web and mobile app. The rebrand and website redesign showcased Open Tender's platform and gave them a brand identity that set them apart from competitors.

The platform's strength held up well past our work together. In 2023, Open Tender was acquired by ItsaCheckmate, a third-party ordering platform used by chains like Wendy's, Five Guys and Arby's, giving restaurants a way to unify first-party and third-party ordering under one login.

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