Creating a sharp brand experience for software development.




Overview
The Challenge
Auxo Solutions, a technology engineering company specializing in modern enterprise solutions, cloud, data, and AI, set out to establish themselves as a leading application development agency for financial services. Despite their technical expertise, they needed a brand and digital presence that would convey authority, precision, and long-term trustworthiness. Their co-founders, Ryan Lemoie and Mike Driesen, knew that a strong visual identity and website would be critical to earning client confidence and positioning the company for scale.
Our Approach
We partnered closely with the Auxo Solutions founders to define a brand identity that balanced technical rigor with approachability. The wordmark was carefully designed to represent the structured, engineering-first nature of the business while maintaining a clean, timeless quality.
The visual direction was sharp yet calming, sophisticated enough to reflect enterprise-level expertise while also exuding trust and professionalism. This design language extended seamlessly into the website. We fully designed and developed the new site in Webflow, building an intuitive, scalable digital presence that could evolve with Auxo’s growth.
The Final Point
The impact of this brand and website refresh extended well beyond design. The new identity positioned Auxo as a trusted and forward-thinking partner in the financial services industry. Over the following two years, the company scaled from just four people to more than 150 employees. In June 2025, Auxo Solutions was acquired by Alpha FMC, a global consulting leader, further validating their reputation and growth trajectory.
Through our collaboration, Auxo Solutions transformed from a promising startup into a brand with the confidence, clarity, and credibility to stand out, and ultimately, to join forces with a global player shaping the future of financial services technology.










