Creating living, connected models for industrial plants

Cerebre creates comprehensive models for industrial plants that just didn’t exist before. It maps every piece of equipment and every line, and how material and energy flow between them, across every drawing at once.

The challenge was to build Cerebre a website in time for their major announcement, an acquisition by Octave. We had to deliver a quality website with a strict time limit, when the announcement would be made, 45 days later. At Partywave, we feel like we’re built for moments like these.

Cerebre’s strength was their demo. When potential clients see the plant model, they understand it right away. The website was a different story. It was built with AI tools and didn’t match a product trusted by the largest operators in energy.

Cerebre wanted a premium, handcrafted site, built in time for their major announcement.

We started with the messaging. Through our discovery calls, a brand survey, and Cerebre’s own demo we learned about a clear product story around PlantGraph. So we decided the homepage should open with that story: a single model of the plant that every engineer, app, and agent can use.

The demo works because people see their plant, so the site had to connect the physical plant to PlantGraph from the first frame. That led to our first 3D animation project. The scrolling hero starts on a 3D rendering of a plant, moves to an overhead view, and lands on the PlantGraph model. Each view lines up with the next, so the plant becomes the product as you scroll.

The 3D work runs through the rest of the site. Isometric wireframe graphics sit on the same dot grid as the hero, with yellow tags carried over from the animation. Custom illustrations and animations explain the technical concepts, from the problem through to the product.

On the build side, we designed and built the site from the ground up in Webflow. It replaced the AI-generated site with a handcrafted one.

Cerebre launched the new site ahead of its biggest announcement yet, their acquisition by Octave.

Octave builds software for mission-critical facilities and infrastructure. It has about 7,200 employees in 45 countries and an installed base that covers 60% of the Fortune 500. Cerebre’s capabilities will be delivered through the Octave platform to its engineering and operations customers.