Aiming to give every underwriter AI-powered decision making.

Sixfold, a generative AI company, recognized the significant challenges facing the insurance industry and built AI-powered tools to solve them. To pull that off, Sixfold needed a brand identity that positioned them as a modern, approachable AI company, plus a website that showcased their AI capabilities and gave users a seamless experience.

We conducted in-depth research to understand Sixfold's vision, values and target audience, then analyzed the insurance industry and its competitors to find opportunities for differentiation. Those insights shaped a brand strategy built to set Sixfold apart.

For the identity, we pursued a striking, dynamic direction. An unexpected color palette, led by vibrant magenta, brought a sense of boldness and innovation. Paired with clean typography and modern graphic elements, it resulted in a visually memorable brand.

We built the website on Webflow, carrying that same color palette, typography and brand system through to reinforce Sixfold's modern, approachable positioning.

The collaboration resulted in a brand identity and website that conveyed Sixfold's innovative approach and gave potential clients confidence in the platform. The site made Sixfold's AI capabilities easy to explore and understand.

Since launching in mid-2023, Sixfold raised $15M in Series A funding and grew its team from 3 to 18. Its AI-driven underwriting platform improved accuracy to 94%, increased underwriting capacity 10x, accelerated data collection 2,000x and cut submission-to-quote cycles from weeks to minutes. Sixfold was selected for Lloyd's Lab and won the 2024 Zurich Innovation Championship.

In January 2026, Sixfold raised a $30M Series B led by Brewer Lane, with strategic investment from Guidewire and continued backing from Bessemer Venture Partners and Salesforce Ventures. The platform now processes over 1 million submissions across 40+ lines of business, supporting insurers representing $265B in gross written premium, and runs in North America, the UK, Europe, Latin America and Australia with carriers like Zurich North America, Skyward Specialty, Guardian, Generali GC&C, AXIS and Mosaic. Skyward rolled Sixfold out across 11 underwriting teams and cut quote response time 35%. Zurich put it in front of 200+ underwriters and is saving up to 2 hours per submission.

We've been Sixfold's design partner since the beginning, and the site went live the night before the Series B announcement, exactly the kind of moment we build for. We also wrapped Sixfold's 2026 brand guidelines refresh right after the raise: new colors and gradients, an extended type system, tighter messaging and usage rules for reports. Sixfold is poised for continued success as it expands its reach in the future of underwriting.