Turning In-Person Events into Accelerated ROI

As the company prepared to pursue Series B funding, Vendelux came to us to refine its brand and build a website to match its scaling ambitions. Vendelux wanted to redefine their look and feel fast. We only had a matter of a few months to rebrand and build out a new website in order to keep up with their funding goals.

We first set out to elevate the Vendelux logo. By implementing consistent angles and spacing and adding depth through a gradient, we ensured the visual identity of Vendelux was on par with leaders in the SaaS space. We also updated the color palette of the brand that better serves a core audience that skews female and allows for greater variation than the previous scheme.

For the digital build, we delivered a 25+ page website within the tight timeframe; this involved a programmatic migration of over 5,500 pages. The site's aesthetic synthesizes product functionality with a unique, impressionist style that blends corporate-event culture with natural imagery. To bring it all to life, we developed custom animations from concept to finished product, a process that includes strategy, storyboarding, script, and development.

Vendelux’s new brand and website has put the company where it needs to be as it pursues its next round of funding. By establishing a unified design system, we provided a foundation for Vendelux to continue building on its product; and by thoroughly organizing the back-end infrastructure, we provided a foundation for the company to continue building out its website.