Design as a Funding Catalyst for SaaS Startups

Why did we develop this report?

At Partywave, we view design as an invaluable tool for companies to reach their funding goals. With this report, we set out to explore the direct financial impact of brand, web and product design, and how it can bridge the startup credibility gap many Saas companies face.

Who is it for?

This report is for SaaS decision-makers seeking an edge in funding rounds and are curious about the value investing in and utilizing mature design systems can add to their product or company.

What's in the report?

• An analysis of the startup credibility gap and how design builds trust when traction, metrics, and history are limited.
• Strategies for utilizing brand design to win investor confidence, web design to act as a digital pitch deck, and product design to prove execution capabilities.
• Insight into how design mitigates risk for an investor.
• An action framework detailing design priorities and how they should evolve with each stage of funding.