Evolving the way machines move through the world.

With the rapidly evolving technology Ghost Robotics is creating, they needed a Website 2.0 that reflected this next phase. They needed a website to showcase their commercial versatility, technical depth, and the full potential of the Vision 60 robot. Their original branding skewed heavily toward military use. With many of their capabilities also serving commercial and enterprise markets, the team needed a brand update and a new website that better reflected that versatility.

We started with a light brand refresh, moving away from the stark dark-mode aesthetic and introducing a broader, earth-toned palette. The result was a look that felt grounded, more accessible, and better aligned with Ghost Robotics’ expanding audience.

For Website 2.0, we designed and developed an entirely new Webflow experience. Interactive features, like the payload section and the Vision 60 spotlight on the homepage, allow users to engage with technical specs in a way that’s both intuitive and informative. A fully dedicated Vision 60 page offers deeper insight into the robot’s capabilities.

We also built out a Shopify storefront to support merchandise sales, set to launch later this year. It complements the main site and gives the brand another channel to connect with its growing audience.

Ghost Robotics is evolving in exciting, inspiring, future-focused ways. Their updated brand and website reflects that shift. With Website 2.0, they’re not just showcasing a robot, they’re telling a broader story about innovation, capability, and potential across industries.