Secondary BG
Branding

Your brand is the first impression investors and buyers form before they ever talk to you.

We build visual identities, design systems and brand voices for funded tech companies that need to look like the real thing at their next big moment.

feature work
Success Stories

Featured Project

All Project

Funding Stages
Industry
Tag
:
Tag
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Z2
Growth
Investment Firm
Finance

Rethinking the modern day investment management business.

Spacial Health
Pre-Series A

Revolutionizing health accessibility and modern day speciality care.

Planet MicroCap
Acquired

Developing the foundation for the go-to news network focused on MicroCap companies.

Security Alliance
Private

Securing the future of crypto with meaningful design.

Aerodei

Igniting DEI efforts with a gamified application.

Protosthetics
Growth
Healthcare
Engineering

Adding cutting edge design to 3D printed prosthetic solutions.

Birdi
SaaS
HR

Shaping an identity for an innovative platform designed to transform organizations.

Open Tender
Acquired

Upgrading your restaurant’s tech stack overnight.

Not found Icon
No Items Found
Clear All Filter
services-icon
Our Process

Building a brand identity is a strategic and creative effort unique to every client. But the process is always the same.

01

Discovery + Research

The discovery phase sets the foundation for everything that follows. We work through workshops, interviews and secondary research to understand your brand's positioning, audiences, competitive landscape and buyer personas. This isn't a checkbox exercise, it's where the real strategic work begins.

02

Strategy + Alignment

We synthesize discovery into actionable artifacts that guide the design process. Positioning frameworks, audience maps, competitive analysis. Both teams align on direction before a single design decision is made.

03

Exploration + Design

With strategy locked, we explore multiple creative directions that represent your brand from every angle. We pressure test concepts against your business goals and distill until we land on the direction that's unmistakably you.

04

Refine + Scale

With the visual identity complete, we build out the full system: brand guidelines, typography, color palettes and brand elements that hold up across every touchpoint from pitch decks to product design.